Piaget, a high-end Swiss watch and jewelry maker, has recently signed on actress Jessica Alba to be the new face of their Possession watch and jewelry collection. Piaget chose Alba because of her beauty,
and known dedication as a working Hollywood wife and mother. Piaget is interested in capturing a more mature and family focused demographic with their new Possession marketing campaign and felt that Jessica was the perfect person to evoke that image. Look for her in various Piaget marketing campaigns coming up soon.