Showing posts with label joico. Show all posts
Showing posts with label joico. Show all posts

Afternoon beauty fix / A revitalizing treatment for hair? I dye:

Monday, October 17, 2011



The colour you’re dying your hair is a major factor in the damage department. If you’re going lighter than your natural shade you’ll need either a semi-permanent or permanent dye, though both employ hydrogen peroxide to remove the natural pigments in your hair. If you’re going darker, try choosing a demi-permanent dye instead—it doesn’t need to “lift” your hair before colouring and won’t deteriorate your hair’s strength nearly as much. Whichever way you’re going, you’ll likely benefit from using a treatment afterwards. We like Joico K-PAK Revitaluxe ($25, joico.com) because it holds old damage together with peptides that bind, and prevents future damage by pumping your hair full of amino acids with strength.

Afternoon beauty fix / The perfect primer for grease-prone hair:

Friday, October 7, 2011



Nutrient-rich oils and sticky pomades can stand in the way of an every-other-day shampooing schedule but there are two ways around this problem: first, embrace the “grease” and work with it because slick, super-tight ponytails are sexy—models wear them all the time. Secondly, you can manage the amount of residual product left in your hair by prepping with a primer, much like you do before applying foundation on your face. Joico‘s Structure Foundation Hair Prep + Primer ($20, joico.com) will control frizz on its own, or act as a barrier between your hair and heavier products so you can brush it out and procrastinate shampooing for another day.

Afternoon beauty fix / How to repair over / dyed, over-straightened hair

Thursday, September 29, 2011



What you need is to be pumping moisture and nutrients back into you hair’s dehydrated pores, and cease use of flat irons and harsh chemicals. If your hair is naturally frizzy, or if you simply insist on wearing it straight, I would suggest tryingJoico Smooth Cure Leave-in Rescue Treatment ($20, joico.com). It’s a safer-option hair-straightening system for daily use and has loads of omega fatty acids, oils, and Keratin to strengthen and repair you hair, Brazilian-style, without the stigma.
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